Michelle Lawrence, Author at Elevate Collective

Have you ever looked at your website analytics and thought…why isn’t my website converting? People are visiting my website… so why isn’t anyone contacting me? It’s one of the most common frustrations I hear from female founders. You’ve spent hours (or maybe weeks) creating your website. You’ve invested in professional branding, beautiful photos, and carefully […]

Web Design

Why Your Website Isn’t Converting (And 3 Ways to Fix It)

High-converting website homepage with clear messaging and calls-to-action for a small business

Is your website not attracting the right clients? Discover the difference between brand design and web design, why both matter, and how a strategy-first approach can help your business stand out and convert more visitors into inquiries.

Web Design

Do I Need Both Brand Design and Web Design?

If you’re constantly answering the same questions in your DMs or emails, your website isn’t doing its job. You know the ones: And instead of your website handling that for you… it’s all landing back on you. That’s not just inefficient—it’s costing you inquiries. Because when people don’t get answers quickly, they leave. A strategic […]

Showit Tips

Create a FAQ Page on Showit That Converts

strategic homepage design layout for female entrepreneurs

Introduction You have put time, money, and energy into your website, but it is still not bringing in consistent inquiries. You tweak the colours, rewrite a few lines, and swap out a photo or two. Still nothing. This is where many female founders get stuck, because the issue is not effort, it is strategy. Your […]

Web Design

7 Homepage Mistakes That Are Costing You Clients And What to Fix Instead

You have invested in your brand. You have spent hours refining your Instagram, improving your offers, and showing up consistently, but your website is outdated, confusing, or not converting. This is where many female founders get stuck. Your website is not just something you have, it should actively work for you. Instead, it often feels […]

Showit Tips

What Is Showit? The Easiest Way to Launch a Site

What is Showit website builder example for small business owners

You finally launched your business. You have the offer, the experience, and the passion behind what you do. But your website? It is either outdated, hard to edit, or sitting there not bringing in clients. Maybe you have tried tweaking it yourself. Changing images. Updating copy. Watching tutorials late at night hoping something clicks. And […]

Web Design

What is Showit and Why Should You Use It for Your Website

Imagine this. You have poured your heart into building your business. You launched your website, created a logo, opened an Instagram account, and yet something still feels off. Your brand looks inconsistent. Your website is not converting visitors into inquiries. Every time you create new content, it feels like you are starting from scratch. This […]

Web Design

How Can I Create a Strong Brand Identity for My Small Business?

Kingston, ON, March 1, 2026 – Michelle Lawrence, founder of Elevate Collective, has been named the 2026 Canadian Choice Award Winner in the Web Design category. She will be formally recognized at the national Canadian Choice Awards Gala this June. This national recognition highlights Michelle Lawrence as an award winning web designer in Kingston, Ontario, […]

Personal

Kingston Web Designer Wins 2026 Canadian Choice Award

If you’re a female founder, chances are your website started as a just get something live project. A late night DIY build. A free template that looked okay at first. Or a site you’ve been meaning to update for months, but never quite get to. Now, it doesn’t reflect your expertise. It doesn’t bring in […]

Web Design

Why Business Strategists Recommend Showit Website Templates

You finally launch your coaching website, only to realize it is not bringing in clients. You are sharing the link, posting on social media, and making small updates, but your website feels more like a digital business card than a tool that supports business growth. This is one of the biggest challenges I see with […]